Google Adwords is good for both B2C and B2B companies. These include startups, online stores or heavier and narrowly-oriented companies such as construction, architecture, equipment manufacturing, and more.
The presence of one company in social networks can be viewed from several aspects:
Registration, maintenance and management of a corporate website;
Advertising in the respective social network;
Tools development to attract visitors to the website of the company.
The thorough knowledge of the benefits and limitations of each of the channels provides the basis for effective communication with your customers and reputation management of your brand.
The two big advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing. It's also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses.
Newsletters can be sent to the email list you've built from the people who provided the necessary information on your website, for instance, providing these potential customers with news updates about your company, upcoming events and/or special offers – and, of course, reminding them that your business exists and that maybe it's time for another visit.
The investment in mobile advertising is mandatory this year. The trend is that the advertising on mobile devices will expand its range more and more. Today, there are no obstacles for the implementation of advertising campaigns on mobile networks as well as on desktop computers.
The good news is that the mobile market is still insatiable for ads, so, the effect of advertising will be greater there.
Your website makes your business more accessible to your customers providing you with a way to capture new customers and communicate efficiently with existing customers.
It is your online storefront or reception desk allowing you to capture some of the millions of people searching the internet each day.
It is important that your website reflects your business brand and ethos. It must be easily navigable by people browsing so that they find what they are looking for quickly and easily before moving onto the next website.